Why Knowing The “What” Before The “How To” Will Make You More Money In Your Business

by Scott Bradley on May 23, 2011


Have you ever been in the situation where you feel overwhelmed with “How To” information, but don’t know where to start and what to do when it comes to getting results in your business?

If you answered yes to this question, keep reading because this post will set you free from overwhelm when it comes to getting focused and taking the right forward moving actions to create better results with your marketing and your business.

The truth is that on the web there is a myriad of articles teaching you how to do things, but what most business owners miss is that the “how to” information doesn’t matter until you know the specific things you are going to use and more importantly why you are going to use them.

For example…

Say you hear all about how facebook is a great platform to be on to market your business. This (facebook) would be considered the “what.” Once you hear about facebook being a platform to expand your reach, the next thing you must focus on is why are you going to spend time there, and what specific things in facebook will you spend time doing to ideally get the desired results you want to achieve. Once you know the specific things in facebook you are going to use, then it is time to then turn to “how to” information to shortcut your way to better results.

Don’t fall into the trap of learning how to do something, BEFORE you figure out if it is even relevant for your business to leverage in the first place.

This also applies to choosing the various ways you can drive traffic to your site. There are hundreds, if not thousands, of ways to drive traffic to your site, but depending on the niche you are serving, and your markets behavior in general, not all traffic sources will be appropriate for you to leverage. In fact if you choose the wrong type of traffic source, and don’t make the correct approach, you could lose a lot of money in the process.

When first planning out your marketing campaign, you should ask yourself these three questions.

What traffic source do I want to use?
Why do I want to use this traffic source?
How do I effectively use this traffic source to create the best results?

If you notice…the “what” and “why” questions come first before the “how to.”

Most entrepreneurs go after the “how to” first, and completely ignore if it is even effective for their business to leverage a specific thing in the first place.

This approach on focusing on the “what” before the “how to” will help you stop spinning your wheels, and further save you money and lost time. It will also help you be more focused in your actions, and further help you get better results in a shorter amount of time.

Don’t let the pressure that “everyone else is doing it” make you feel obligated to using a particular media or particular thing in your business.

Take some time doing your research to see if what “everyone else” is suggesting is even worth your time and attention right now, and more importantly will help you get your desired result that you are looking for.

If it passes all the tests, THEN figure out how to effectively use it to achieve results.

I would love to hear your thoughts on this. Please leave your comments below.

{ 1 comment… read it below or add one }

Deb Webb July 26, 2011 at 10:46 AM

Nice article!
If you come across an option that you don’t understand chances are that you don’t need to understand it yet. Don’t waste time learning stuff that will only take up precious real estate in your mind. Stay focused on one step at a time.


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