If you are an entrepreneur who wants to get your advertisements in front of your target audience, Facebook ads are an effective way to do this for many reasons. If you have considered Facebook advertising in the past, but weren’t sure if it was worth it or not, this article is for you.
1. Super Targeted Ads
Facebook gives you the ability to target your ads in a way that allows you to touch everyone on Facebook who fits your target market’s criteria.
You can choose to target people based on their demographic information, what the like, what they read, people that they enjoy following, activities they enjoy participating in, and so much more.
By being able to effectively target your audience, you get a higher click through rate, better conversions, and achieve a better ROI on your ads, compared to other mass marketing advertisements you may have placed in the past.
With higher click through rates, you also pay a lower cost per click!
2. Easily Control Your Budget
Facebook makes it incredibly easy to control your budget when buying facebook ads. They give you the option to pay for your ads on a cost per click, or cost per thousand impressions basis, and also give you the ability to start and stop campaigns with a simple click of a button. You can also set a targeted daily budget so you are never spending too much or too little depending on your marketing needs.
When starting your campaign, it is always better to select the cost per click option so you know what to expect for a click through rate. The only time you would want to switch over to purchasing your ads on a cost per thousand impressions model is if your cost per click is less than your cost per thousand cost.
3. Amazing Feedback on Ads
The analytics in the back office of your campaign are really helpful, and are only getting better and better as Facebook makes buying Facebook ads easier for everybody. Being able to see the analytics of your campaigns, allows you to create more effective campaigns in the future.
It is fun seeing what happened after you did a campaign because you get to measure your initial expectations, compared to what really happened.
In summary, Facebook ads are a fantastic way to reach your audience to sell your products and services to. Before doing Facebook ads, it is key that you have the proper training though, or else you may make some rookie mistakes that will end up costing you a lot of time and money.
Because I don’t want that to happen to you…
I have put together a class designed to help you get the information you need to put together effective Facebook marketing campaigns. To learn more about this class please click here to visit the site that will tell you more about it!
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