I Have A Dilemma and Need Some Help!

by Scott Bradley on February 6, 2012

I know in my last post titled, “How to Create a Social Media Strategy: For Companies Who Already Have A Customer Base”, I mentioned that the next post to this blog would be about how to build a social media strategy for companies who are just starting out and need to generate new customers.

But I ran into a problem…

As I started thinking about the post I promised I would write for you, I had an inner conflict brewing.

The inner conflict centered around the realization that there is a no one-size fits all strategy for social media that will directly help everyone in the same manner because everyone is in a different business.

Each business has its own market, and depending on what market you are in, will depend on the various opportunities to leverage with social media when building a customer base from scratch.

I know this probably already makes sense to you but to clarify further…

If I write about how to create a social media strategy for an independent accountant, and think that the same strategies I recommend will work effectively for a local pizza parlor in town…the content just wouldn’t serve you in the best way possible.

Which leads me to this…

I want to write a post that is specifically tailored to your business, but for me to do this I need to know what business you are in, so I can tailor the tactics and strategies directly to your personal situation to generate the intended result you want to create (the generation of new customers.)

If you would like to participate in this great opportunity to be helped in a customized way, be sure to keep reading, and then leave a comment below!

One other cool thing about this offer to you is that I plan on writing more than one post about how to generate new customers using social media for new or start up companies…

Let me explain…

If in the comments section below you ask me to write a post for more than one type of business, I will write a post for both of them on the very same topic (growing a customer base from scratch using social media for both of those specific business).

Adding to this, I know more than one person will be leaving a comment…which means I will be writing more than one post for you and the rest of my audience!

To clarify further…

Lets say in your comment you share that you want me to write about how business X and business Y should go about generating brand new customers using social media as a new/startup business. I will write a post for business X and business Y.

Now in saying that…

Lets say someone wants me to write a post on how to use social media to build a new customer base as an accountant, while another person leaves a comment letting me know they are trying to grow a blog using social media. I will write a post for the accountant, and a another post for the person with the blog.

You simply can’t lose!

Isn’t that cool?

So you are probably asking… What’s in it for you Scott?

The bottom line is I want to create valuable content for you that will directly help you in your business. I know if I put out high quality content that serves you and your network it will generate more traffic to my website, and backlinks which creates higher google rankings for my site.

It is as simple as that…

Ok so here is what I want you to do.

1) Leave a comment below with what business you are in.

If I am able to and feel it will be valuable to my readers I will write a post specifically for you about how to create a social media strategy to generate new customers for that specific type of business (in the early stages of growth).

2) If there are other types of businesses that you would also like me to write a post for specifically focusing on how to use social media to build a brand new customer base, be sure to put those in there too!

Here is an example you can follow for your comment if you aren’t a good writer, or want to format your response in a way that will be best for me to understand what you need the most help with:

“Hi Scott I am in the XYZ business, and I would love for you to write a post about how I can use social media to grow my customer base as a startup. I would also love it if you could write about how to do the same thing for the X business, Y business and the Z business.

(Insert other content you would like me to know before writing the post…The best thing you can do in this section is provide any other background information that you feel I need to know to ensure that the post I create for you is as valuable as possible.)”

So that’s it!

I really hope that you can help me help you, I look forward to your comments, and am excited to see what content I will be creating for you in the next couple of months!

P.S. If you have friends who you know will eat this post up, and need some help be sure to share it with them on facebook/twitter/G+ (The buttons are on the left) :-)

{ 6 comments… read them below or add one }

sheehanthomson February 6, 2012 at 4:25 PM

I’m in the business of helping small businesses create fan pages on Facebook. I’m just getting started and would love some help on how to get more customers. Thanks!


Vickifitch February 7, 2012 at 10:08 AM

I have been in the Direct Sales industry with Creative Memeries for 15 years and would like strategies to build with my existing network but also to use as a training tool for brand new consultants that are just starting up and have no idea how to use social media for a direct marketing business. In other some instruction for the brand new business with limited or not customers or contacts through the seasoned consultant that has a base but needs to know how to utilize them better. I would forward the inforamtion out to thousands in my industry :) Looking forward to your response!


Shaun Fitzgerald February 7, 2012 at 2:10 PM

Hi Scott!

Awesome idea and thanks for the opportunity. I am heading the creation of a case website and am looking to get grow a customer base/share in the market place. It is a side company I am help starting up based on the packaging company I work for. We specialize in packaging/foam fabricating business. We will be distributing cases through sales on http://www.victorycase.com with hopes it drives in some custom insert orders. http://www.victoryfoam.com is the main company website, if you would like to get an idea.

For my sake, getting some traffic to http://www.victorycase.com would be a great start. Look forward to any and all articles you put out.

Have an awesome day. The sun will be out tomorrow!

PS. We will have to plan to grab a beer or coffee soon!


pramit February 8, 2012 at 12:58 AM

Hi Scott,
We are a startup aiming to build a health store business (both online and brick & mortar). Our first phusical store is already operational and our e-commerce site should be up in a month’s time.

The health store is focused on various lifestyle disorders (eg, diabetes, heart, weight management etc).

The inspiration came from my personal experience of being able to reverse my diabetes naturallym without taking any medicines.

Our facebook links:


brianbt February 13, 2012 at 11:55 AM

Hi Scott I am in the MLM business on a Social Media site being paid on the number of active members who join me on the Site, and I would love for you to write a post about how I can use social media to grow my customer base as a startup. I would also love it if you could write about how to do the same thing for a Perfume business (mlm as well).


darreng April 4, 2012 at 4:15 PM

I have 2 new businesses:
Photography Blog
Fitness Video Site

Any help with these would be appreciated


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